With an eye on the Rs 20 crore television broadcasting market in Bihar and Jharkhand, filmmaker Prakash Jha and former Adlabs chairman Manmohan Shetty are ready to launch Maurya TV in Bihar, through the newly formed company P&M Group.
Maurya TV will have its headquartered in Patna.
The channel is free-to-air channel and may give rise to regional competition with other such existing channels like ETV Bihar and Sahara Samay in the news category and other Bhojpuri channels like Mahua TV and Hamar TV for viewers as well as for the limited advertising.
P&M Group has appointed Rajiv Mishra as Chief Executive Officer. He moves from CineMaya Media Group Inc, where he has been senior vice-president. July 11, 2009 was his last day with the CineMaya Group.
Maurya TV is the only project of this group, it is also planning to launch digital cinema multiplex chain, malls and entertainment centres in Orissa, Jharkhand andBihar.
While we're on the subject, Bihar and Jharkhand have by now fascinated print media players like Hindustan, Dainik Jagran and Dainik Bhaskar to launch editions in the region to bite into the Rs 150 crore advertising market.link
Showing posts with label Maurya TV. Show all posts
Showing posts with label Maurya TV. Show all posts
Monday 11 January 2010
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