Bihar chief minister Nitish Kumar has reached out to Modi-land for tourism development. He is getting tips from students of the Indian Institute of Management, Ahmedabad on developing and selling Bihar tourism.
Six students of post-graduate programme in Agri-business Management have worked on a project to improve the tourist inflow to Bihar. The students identified the problems in infrastructure, developed websites with attractive package deals and offered solutions in developing the eco-tourism in the state.
"We studied all aspects related to tourism including agriculture, industry and communication among other things to suggest an appropriate solution. We also identified the roles that could be played by a facilitatore”be it the government, private companies or associations," said Shashwat Siddhant, one of the students, who developed the project as part of their Rural Immersion Programme.
The students suggested developing two districts which have the potential to attract eco-tourists”Madhubani, which is home to Madhubani paintings, and Bhagalpur, which is famous for home made khadi and silk. The reports have been submitted to the respective district magistrates in Bihar.
The students studied three important aspects pertaining to Madhubani ” its paintings, Khadi and tourism-and conducted interviews with painters, weavers and others to develop a website on Madhubani paintings. The students, in collaboration with NABARD, are helping the tourism department set up e-kiosks at Madhubani railway station to provide information on the art and its availability.
The students also identified the religious importance of the districts in Bihar as mentioned in Ramayana and Buddhism. "Bihar is significant from the religious point of view. So we have also explored the angle of religious tourism as well," said Siddhant.
Six students of post-graduate programme in Agri-business Management have worked on a project to improve the tourist inflow to Bihar. The students identified the problems in infrastructure, developed websites with attractive package deals and offered solutions in developing the eco-tourism in the state.
"We studied all aspects related to tourism including agriculture, industry and communication among other things to suggest an appropriate solution. We also identified the roles that could be played by a facilitatore”be it the government, private companies or associations," said Shashwat Siddhant, one of the students, who developed the project as part of their Rural Immersion Programme.
The students suggested developing two districts which have the potential to attract eco-tourists”Madhubani, which is home to Madhubani paintings, and Bhagalpur, which is famous for home made khadi and silk. The reports have been submitted to the respective district magistrates in Bihar.
The students studied three important aspects pertaining to Madhubani ” its paintings, Khadi and tourism-and conducted interviews with painters, weavers and others to develop a website on Madhubani paintings. The students, in collaboration with NABARD, are helping the tourism department set up e-kiosks at Madhubani railway station to provide information on the art and its availability.
The students also identified the religious importance of the districts in Bihar as mentioned in Ramayana and Buddhism. "Bihar is significant from the religious point of view. So we have also explored the angle of religious tourism as well," said Siddhant.
